Here’s a snippet of some of the projects I’ve worked on.
Moneybox Promotions
Creating a reusable and scalable promotions platform to drive key commercial metrics while providing an engaging and delightful experience for customers.
Available on request
Shopify Capital: Journey Mapping & Segmentation
Establishing User Journeys to enhance the Shopify Capital user experience and optimizing conversion through segment-based personalization.
Available on request
Shopify Capital: Custom Offers
Providing the ability for Shopify merchants to borrow specific amounts of Capital for their business.
Available on request
Unified Activity Details
Creating a more consistent and valuable experience for users viewing fitness activity details in the adidas Running & Training app.
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Sports Apps x aDL
Unifying the design language of the adidas Running & Training apps with the rest of the adidas digital ecosystem.
View project →Find Our Features
Through user research, a more intuitive app structure was identified, designed, validated and released to improve the findability and discoverability of the features within the adidas Running app.
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adidas Running Rebrand
Rebranding of the Runtastic application into its new look, adidas Running. During the project I worked closely with product design, brand and marketing teams to define a holistic plan for the rebrand of the application, covering color, interface updates and branding.
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